by Megan Boulden | Nov 9, 2018 | Business
When building a new brand, or analyzing the effectiveness of a brand, it is important to look at it from the perspective of your customers that you are currently serving. Also, consider your ideal customer, and define that persona. Who are they, what do they like,...
by Megan Boulden | Oct 18, 2018 | Business
I’ve spoken to endless business owners who all know the importance of having a website and digitally representing themselves and their mission. Those who don’t have a website yet so often utter, “I’m not ready yet.” What does that even...